About Ali Davies
Ali Davies is a textile artist and printmaker with over 30 years of experience. Living in the UK and Hong Kong as a child, she was exposed to vibrant patterned fabrics but found the selection in New Zealand lacking, prompting her to create her own.
Her brand emerged from a need to continue designing at a time when being a textile designer was uncommon. Ali is passionate about the storytelling aspect of textiles, believing that patterns must hold personal significance, drawing from her life experiences and surroundings.
Aiming to foster connection, she views the tablecloth as a symbol of togetherness. Her textiles are often chosen as gifts, allowing people to express their values and share an appreciation for New Zealand and the natural environment.
Sustainability is at the core of her design philosophy. Aware of the historical craftsmanship of textiles and the modern exploitation of the industry, Ali has prioritised using natural and sustainable materials for over 20 years. Many of her products are made in New Zealand, and her tea towels are crafted from GOTS Certified Organic cotton in India, making her the first New Zealand textile artist to offer organic cotton tea towels. She crafts all her designs by hand, using techniques such as paint & print or woodcut relief prints, before replicating them onto fabric.
Alongside her work, Ali has successfully leveraged her skills as an illustrator to secure bespoke print and design services for costumes in film, TV, and theatre; fashion designers; schools; and independent brands.
Ali remains committed to her values, embracing the slow process as part of her artistic journey with a passion for colour and design.
